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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Scandal-laden Jaguar up for auction

A STUNNING 1959 Jaguar XK150 Drophead Coupé with connections to one of the most famous British political scandals of all time has been lined up for auction. The car, with the number plate WLY 150, was owned by Dr Stephen Ward, the osteopathic physician who was at the centre of the Profumo Affair in 1963. Ward was the man who introduced John Profumo, Conservative MP and Secretary of State for War, to longstanding friend, model and showgirl Christine Keeler, who at the time was also allegedly in a relationship with Soviet spy Yevgeny Ivanov.

Merc to revive straight six, plus 4cyl and smaller V8s

Mercedes has just signed off a new engine family which will see most full-sized Mercs in future run four-cylinders, downsized V8s and… straight sixes. A friendly Mercedes engineer recently met CAR to disclose the engine plans for future models, including the surprise disclosure that Merc plans to switch to straight sixes, like its rivals over in Munich.  It's fair to say I almost choked on my breakfast croissant when I found out the details of the next MB engine generation which has just been signed off for release in 2015. Mercedes' future four-cylinder engines Again, there will be a family of new low-cost fours, and the big-bore V8s will be replaced by a series of downsized turbocharged 4.0-litre units.