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How Porsche will be integrated into VW
Fri, 20 Nov 2009By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht. With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.
Vencer launch sports car design contest
Fri, 01 Jun 2012Vencer has launched a new interactive design contest that offers cash prizes and the unique opportunity to see the winning design developed into the automaker's next model. The Dutch supercar maker, which has produced just one model to date, the Vencer Sarthe, decided to start a worldwide community-driven development of a new car during the design process for the Sarthe, which formed the basis for this contest. On 13 December 2013 at 13.00 CET, Vencer will establish the participants with the most ‘likes' amongst those who met the conditions.
Koenigsegg One:1 loaded up for the Goodwood Festival of Speed
Tue, 24 Jun 2014The Koenigsegg One:1 ready to load up for Goodwood We revealed last month that the Koenigsegg One:1 – Koenigsegg’s new MegaCar – would be heading for its UK debut at the Goodwood Festival of Speed. But Koenigsegg – and it’s UK dealer, Supervettura – aren’t just turning up with a single One:1 static display. Oh, no.