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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Toyota concepts

Toyota is set to unveil a trio of concepts at this year's Tokyo motor show. Taking snap-shots of the future of Toyota, they are said to represent the 'near-future, mid-term and far out.' Details on all three are currently limited, so stay tuned to CDN for our Tokyo show coverage, where we will bring you more details and images of all three cars. The FT-EV III represents the ‘near future'.

Ford to offer 4 vehicles in 2011 with certified EPA ratings of 40 mpg

Ford Motor Co. expects the 2012 Focus compact to earn 40 mpg, giving the automaker four vehicles that produce 40 mpg or more in 2011. Three of the 2011s--the Fiesta subcompact SE with SFE package, Fusion Hybrid and Lincoln MKZ Hybrid sedans--have certified 2011 EPA ratings of 40 mpg highway/41 city.