Dnj Engine Components Hg427 Head Gasket on 2040-parts.com

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Michelin Challenge Design 2007: The not so ugly truth about rising vehicle safety standards

Can cars be safe and beautiful at the same time? That may not have been the case a few decades ago when automakers were forced to hang those big, ugly so-called federal bumpers off the ends of their vehicles.  With vehicle safety standards on the rise around the globe are designers today feeling a little '70s deja vu when it comes to meeting the challenges of making cars safe as well as more fuel efficient? "(Back then) we said it was the end of automotive styling," says Patrick Le Quement, senior vice president for corporate design at Renault and one of the world's most influential automotive designers.

Autoweek America Adventure: Thar be treasure out there

OK, truth: It's kind of hard to not care. Yeah, yeah, that's the Honey Badger credo (and for those who think I've just spouted some kind of odd Mutual of Omaha Wild Kingdom gibberish, please go to YouTube and check out the Honey Badger video.) But being competitive sorts, Team Honey Badger--Tommy Kendall and I--do care. I have to say the second day of rallying is starting to bring out the competitive spirit.