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Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

College Exhibition: IED Degree Show 2007

The Istituto Europeo di Design of Turin (IED) teamed up with Toyota to create "Prius of 2010-2015", the third year project of 26 students in the post-graduate Transportation Design Course. Led by Fulvio Fantolino, IED's Transportation Design Course Coordinator and followed in the various design stages by Elvio D'Aprile, Assistant Chief Designer at Toyota Europe Design Development, and by Tateo Uchida, General Director Research and Project Forum, the task to come up with concepts that, in addition to heightening the technological excellence, could stress the emotional element, an essential characteristic to conquer the European and world market. In all, ten projects were created and submitted to Toyota as the students' final thesis projects, showcasing a variety of different proposals for future ecological hybrid vehicles.

Aston Martin may build Maybachs for Daimler, reports say

Aston Martin is in talks with Daimler AG over a potential partnership that would see the British luxury carmaker design and build a new Maybach ultraluxury sedan for the German automaker, Europe press reports said. Aston Martin may take engine technology from Daimler in exchange for building Daimler's Maybach cars, the Financial Times said on Wednesday, citing people close to the situation. German automotive magazine Auto Zeitung said Daimler has already commissioned a mock-up of a new Maybach limousine that would use know-how and parts from Aston Martin.