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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

First sight: Volkswagen Passat (2015)

In recent years, European buyers have been switching their mid-size sedans and wagons for smaller cars, crossovers and SUVs. The Volkswagen Passat, Europe's most successful company car, has defined this market segment pretty much since it arrived back in 1973, and this latest, eighth-generation model has been designed to attempt to reverse that buying trend. When we catch up with design director Dr Klaus Bischoff at the car's unveiling, he's certainly confident that the new car represents a significant step forward.

6th l'argus Design Competition announced

This week French magazine L'argus de l'automobile launches its 6th Utility Vehicle European Design competition. The contest runs until the 5th November, with the task to design a new commercial vehicle on the theme: "How to optimize urban goods delivery in large cities". Traffic flow is an issue for most of today's cities.