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Porsche 911 designer Butzi Porsche dead at 76

Ferdinand Alexander “Butzi” Porsche died Thursday morning in Salzburg, Austria. He was 76. Since 1972, Porsche had led his own industrial design firm, Porsche Design.

BMW Hydrogen 7-series

By Ben Whitworth Motoring Issues 04 June 2007 07:01 BMW is upping its green credentials with the delivery of a fleet of hydrogen-powered 7-series that will go on chauffeur duty throughout the UK this summer. The eight production-ready Hydrogen 7 luxo-barges are produced on the same production line as the standard 7-series in Munich and meet all current safety and crash regulations. They form part of a 100-strong fleet of liquid hydrogen–powered 7-series models that spearhead BMW’s CleanEnergy programme, and in the UK will be used at high-profile events around the country to underline their environmental profile.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.