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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Abarth 695 Tributo Maserati: The Fiat 500 Maserati homage

The Fiat 500 pays tribute to Maserati Fiat is launching a new special edition 500 at the Geneva Motor Show – the Abarth 695 Tributo Maserati – a convertible Abarth 500. Almost three years ago Fiat produced a limited edition Abarth 500 that paid tribute to Ferrari – the Abarth 695 Tributo Ferrari – which cam with decent oomph, a bright red Ferrari paint job and an eye-watering price tag of £30k. Now Fiat feel it’s time to pay tribute to another marque in its portfolio – and relieve punters of a further slice of hard-earned – with the Abarth 695 Tributo Maserati – this time a soft-top – arriving at the Geneva Motor Show next month.

UK drivers fear 'black box' tech in cars

EUROPEAN UNION plans to install ‘black box’ technology in all new cars from 2015 have met with an overwhelming ‘no’ from UK drivers. The EU regulations will see e-Call fitted to all new cars sold from November 2015. The e-Call technology automatically contacts the emergency services in the event of a collision and could save 2500 lives on the roads of Europe every year.