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GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.

Motion Simulation TL1: Ariel builds an immersive simulator

Ariel Moto Company, makers of the mad-yet-minimalist Atom sportscar, have teamed up with new UK firm Motion Simulation to develop and manufacture the TL1 immersive motion simulator. Featuring a spherical immersive projection screen and adjustable driving position, the TL1's composite pod allows vicarious thrill-seekers to try piloting anything from an F1 car to a combat aircraft with a greater degree of realism than existing simulator chairs. In the video above, the TL1 is configured as as Touring Car racer.

BMW M1 (2012) – more news

Is this how the 2012 BMW M1 will look? Last week we speculated on the likelihood that BMW will produce a new ‘Supercar’ based on the Vision ED Concept we saw at Frankfurt. But it’s not just Cars UK speculating on the chances – the whole Interweb is playing the same game, and coming to very similar conclusions.