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BMW to make Super Bowl comeback

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.

Jaguar Academy of Sport signs up athletes galore

Jaguar Academy of Sport held the first of many ceremonies in London this week – and signed up 35 young British athletes with cheques and certificates to help develop their sporting talent.The academy was launched in March 2010 and is designed to nurture young British sporting talent by offering a bursary to athletes between the ages of 14-24. Awards will take place annually. Winners at the 2010 awards include 15-year-old Leanne Stephens. She received her first GB vest when she beat the World No.

BMW – Mean, GREEN, Driving Machines

BMW may be a lot of things. But stupid isn’t one of them. They haven’t stayed at the top of the Premium Car sector for so long without a pretty good idea of what they’re doing.