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Ford at CES 2011

Ford has been the automotive darling of the Consumer Electronics Show for several years now. On Friday morning, Ford CEO Alan Mulally made a historic third keynote speech, during which he introduced the new Focus Electric and a host of new supporting technologies, which appear to keep Ford near the top of the technological pack. Two aspects of Ford's approach are interesting.

Honda Insight goes for $1,560 less with new base model

Honda slashed $1,560 from the base price of its Insight hybrid for the 2011 model year, creating a new entry-level trim that carries a sticker price of $18,950, including destination charges. The move gives the Insight a pricing edge of about $4,610 over the Toyota Prius. The Insight LX was the base model for the 2010 model year, and its price started at $20,510.

New Land Rover Discovery Vision Concept leaks

The Land Rover Discovery Vision Concept (pictured) leaks ahead of its debut The next models in line at Land Rover for a complete makeover are the Freelander and the Discover, both of which are going to be badged Discovery and will be previewed by the Land Rover Discovery Vision Concept at the New York Auto Show in a few days. But we already have the first photo of the new Discovery Vision Concept after Jalopnik published it this afternoon. The new Discovery certainly has influences form the new Range Rover, but it also offers more than a passing resemblance to the Ford Explorer – but then the Ford Explorer was plagiarised from Land Rover in the first place, so that’s probably not a real problem.