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First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Audi hosts student workshop in Design UNIverse

Audi has hosted a Design UNIverse event in Ingolstadt as part of its plan to support the next generation of automotive designers. 42 student designers from four European universities were challenged to create models of a futuristic Audi that embodies the idea of "Vorsprung Durch Technik" while working closely with designers and discussing trends and how to create emotional products. The students – from the Academy of Fine Arts and Design in Bratislava (Slovakia), Scuola Politecnica di Design in Milan (Italy), the Offenbach University of Art and Design (Germany) and the Royal College of Art London (Great Britain) – created 46 different models.

Vauxhall Meriva (2010) – first interior photos

By Tim Pollard First Official Pictures 18 January 2010 09:45 Vauxhall has issued these first official photos inside the new 2010 Meriva mini-MPV. By swinging open its suicide doors (FlexDoors, in GMspeak), we're given our first peek inside ahead of the new Meriva's Geneva motor show debut.It's very Astra-like in here, with a horizontal, wraparound 'wing' section circling the dashboard and running into the door cards. And – at last – the chunky A-pillars on the previous Meriva have been slimmed down a little, removing some of the hideous blindspot that's blighted the first-gen mini-MPV.