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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Audi A1 – Production to start

Audi will being production of the Audi A1 in October And now comes confirmation that Audi is finally going to kick off production of the A1 in October. The head of Audi’s Brussels plant – Alfons Dintner – has confirmed that the Audi A1 will start production in October after a five week shutdown in August to gear the Brussels plant up for production of the new A1. The new Audi A1 will start to hit European Showrooms in the early part of 2010.

2012 Lotus Exige S: The video Duel

2012 Lotus Exige S Duel Video We’ve run a story or two on the 2012 Lotus Exige S – the one with the V6 from the Evora – in the run up to its reveal at Frankfurt. But now we get video too. An advert of any sort – even a promo video – is quite unusual for Lotus, but this is the second time this year we’ve seen a Lotus shedding rubber to entice buyers to see the products from Hethel as a viable option.