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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Motorsports Hall of Fame of America moves to Detroit Science Center

The Motorsports Hall of Fame of America is moving its collection from a convention center in metro Detroit to the Detroit Science Center, near the city's downtown. The science center will house the hall of fame's collection of racing memorabilia, which includes cars such as a Kenny Bernstein dragster and S

Interactive Audi Cam smoothes car repairs

Audi Cam system – now rolled out across Audi’s UK dealer network – smoothes repair flow decisions for customers. Last year Audi introduced Direct Reception technology across its dealer network, allowing customers to see and speak to the mechanics (sorry, technicians) as they work on a car. It’s a good way to pass the time if you have the time in the first place to sit in a dealer’s reception whilst your car is worked on, but it always seemed more a gimmick than anything else; a bit like the ‘Celebrity Chef Kitchen Table’ fad.