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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

AA warns of automated penalties

DRIVERS are still suffering a year on from the time most wheelclampers were banned from operating in private car parks, according to the AA. Twelve months on, parking enforcement firms are reaping large sums from issuing automated "penalty" tickets. The AA said that while Communities Minister Eric Pickles is reining in local authorities who over-zealously use CCTV, private parking operators now rely heavily on this technology and automatic number plate recognition (ANPR) to watch drivers and issue tickets through the post when they put a foot wrong in parking areas.

Volvo S60 R-Design won on Facebook by ‘The Lake District’

Volvo Greatest Drive Winner – The Lake District You may remember we reported in June that Volvo had gone slightly bonkers and decided to give away a brand spanking new S60 to whoever submitted the ‘Greatest Drive’ on Facebook; the route that offered not just great scenery but a great driving experience too. And Volvo didn’t skimp on the competition, with not just an astonishingly good prize but also the services of Robert Llewellyn to drive an S60 round the three routes initially voted the best (curious, that – we didn’t know Bobby could drive a car without an electric motor), with videos posted so Volvo’s Facebook fans could make a proper decision on what really was the ‘Greatest Drive’. And the winner was ‘The Lake District’.