Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Crafting the Ferrari LaFerrari

Ferrari's limited-edition supercars are special. They appear about once a decade, cost a small fortune -- which has never hurt sales -- and often become the benchmark for next-generation supercars at Ferrari and in the industry. Ferrari Chairman Luca Cordero di Montezemolo says the new LaFerrari is no exception because of features such as the supercar's gasoline-electric hybrid powertrain, its Formula One-inspired carbon fiber cockpit and its state-of-the-art active aerodynamics.

Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing

We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.