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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Mazda MX-5 roadster distilled to Superlight concept for Frankfurt

Mazda's design and engineering team in Germany has taken the MX-5 roadster and boiled it down to its pure speedster form to create the Superlight concept. We'll get a close look at the car at the Frankfurt motor show. Some changes are obvious.

Toyota Yaris Hybrid, GT 86 & new Toyota FT-Bh Concept at Geneva

Toyota's offerings at Geneva 2012 The Toyota Yaris Hybrid, Toyota GT 86 and a new compact city car concept – the Toyota FT-Bh – will be at the Geneva Motor Show next month. Toyota has a stand full of cars to offer at the 2012 Geneva Motor Show, with the European debut of the GT 86, the Yaris Hybrid, and the world debut of a new concept – the FT-Bh Concept. We already know the price of the Toyota GT 86 – a starting point of £25k – and we’ve seen the photos, so now all that’s left is to see the GT 86 in the flesh.