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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Hot turbo engines for BMW's 3-Series

By Angus Fitton Motor Industry 11 August 2006 10:36 Three new six-cylinder engines are joining the BMW 3-Series range. Top of the pile – until the V8 M3 arrives – is the 335d, which runs the twin-turbo 3.0-litre diesel engine offered in the 5-series. An explosive 428lb ft of torque (that's more than the V10 M5) and 286bhp means it can surge to 62mph in only 6.2sec.

New venom for Viper

It appeared onstage for a few fleeting moments, more phantom than future sheetmetal. But like a ghost that won't go away or a car company that refuses to die, a reborn Viper has been penciled in for Dodge for 2012. A concept version of the next American supercar was shown in September in Orlando, Fla., by Chrysler CEO Sergio Marchionne to a convention center filled with thousands of people—most of them notoriously talkative car dealers.