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Realization of a Dream - Inside Project M
Fri, 13 Mar 2009The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.
Caterham plans to expand lineup under new owner, report says
Mon, 09 May 2011Caterham Cars is growing its sports-car lineup, fueled by new owner Tony Fernandes, according to the Web site of U.K. car magazine Autocar. Fernandes's Team Lotus Enterprise, which owns the Team Lotus Formula One team, also plans to introduce the existing Caterham Seven and SP.300/R models to new markets.
Hennessey Venom GT (2010) first official pictures
Mon, 29 Mar 2010Less is more with the Lotus Elise. Hethel’s smallest sports car is sweetest when its lightweight aluminium chassis has a little naturally aspirated engine providing the power; a 257bhp Exige variant is about as powerful as it ever needs to be. So here’s a 1200bhp version… That’s right.