Dole Thermostat Dvn-27h High Temperature 180 Degrees on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

World's most expensive Alfa Romeo sold at auction

The Alfa Romeo that was the brainchild of Mussolini has sold for nearly £6m at auction. The Italian dictator commissioned the Alfa Romeo 8C-35 to conquer Hitler's dominance of pre-war racing. Built in time for the 1935 Italian Grand Prix, the 8C-35 smashed the competition with racing star Tazio Nuvolari at the wheel and confirmed its fate as one of the most successful racing cars ever. At last weekend's Goodwood Revival, the 8C-35's place in the history books was confirmed as it became the most expensive Alfa Romeo ever to sell at auction. Selling for £5,937,500, the Alfa Romeo eclipsed the previous record of £4,245,118, held by a 1933 8C 2300 Monza, sold in 2010.

Kia Ceed Sportswagon (2012) first official pictures

Kia will launch an estate version of the Ceed family hatch in the UK on 10 September 2012, with an unashamed focus on grabbing crucial fleet sales. As such. the Ceed Sportswagon range is turbodiesel only, to try and entice fleet buyers in with low tax rates.