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Toyota is adding another hybrid sedan--the Sai--for the Japanese market

The Toyota brand is getting another hybrid sedan in the Japanese market, a sister model to the Lexus HS 250h that will sport a more powerful engine than the Prius hatchback. The car, to be named the Toyota Sai, will go on sale in Japan on Oct. 20, Toyota Motor Corp.

Call for ban on on vehicle-side advertising

ALL ADVERTISING and promotional banners on commercial vehicles should be banned as they are distracting to other drivers and tempt them to use mobile phones while driving. This is the call from Flexed, a car leasing company, which has carried out a survey that shows a quarter (23%) of drivers admit to trying to type a website address into smartphone after seeing an advert on a lorry. A further 10% of drivers admitted they had tried to take a camera phone photo of an advertisement on a commercial vehicle to use later.

TRW unveils bag in roof airbag system for European customer

TRW Automotive Holding Corp. has developed a roof-mounted airbag that is designed to allow automakers create more space for interior styling compared with typical instrument panel airbags. The “bag in roof” airbag system deploys one airbag from the roof, protecting both driver and passenger, thus eliminating the need for a passenger-side airbag (usually found in the instrument panel).