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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

New Peugeot 208 engine options confirmed

2012 Peugeot 208 Engines Confirmed The engine line-up for the new 2012 Peugeot 208 has been confirmed for the UK with a choice of five diesel and five petrol engines. It’s been a couple of months since the 2012 Peugeot 208 was revealed, but Peugeot has finally confirmed the extensive engine line-up for the 2012 208, and unsurprisingly the focus is on economy and emissions, with four of the diesel engines available hitting the increasingly uncredible 99g/km, and the smallest petrol engine managing the same feat. The 68bhp 1.4 litre diesel manages to be very frugal when it comes to emissions – especially with stop-start fitted – with emissions of just 87g/km and an average of 83.1mpg.

Volkswagen Nils concept

Volkswagen will give its newest concept vehicle, named Nils, its public debut at the 2011 Frankfurt motor show. The single-seat electric concept vehicle, which has been designed to be economical and production feasible, features an aluminium space frame, wing doors and free-standing wheels. Though its inspiration may come from Formula 1, the styling has its origins at the Volkswagen Design Centre in Potsdam, Berlin.