Dorman 03133 Exhaust Bolt/spring-exhaust Manifold Bolt & Spring - Carded on 2040-parts.com
Warren, Michigan, US
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Lexus launches 'Design Matters' campaign
Wed, 24 Apr 2013Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Rinspeed Bamboo concept
Wed, 01 Dec 2010Set to debut at the 2011 Geneva motor show, the Bamboo is Rinspeed's latest concept, offering some insight into the creative mind of CEO Frank M. Rinderknecht. Somewhat tame in appearance to previous concepts, the Bamboo urges that 'anyone not blinded by horsepower orgies, chrome tinsel and top-speed frenzy should take a closer look'.