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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Lamborghini Gallardo Squadra Corse breaks cover at Frankfurt motor show

Lamborghini revealed the V10-powered Gallardo Squadra Corse at the Frankfurt motor show on Tuesday. The name refers to the recently founded department within the company that manages all motorsport activities, from GT3 to Lamborghini Blancpain Super Trofeo. Lamborghini says the Squadra Corse is derived directly from the race car version, using the same V10 engine and rear wing.

Road users wary of driverless cars

ROAD USERS will be wary of the introduction of driverless cars, motoring groups said today. The AA said Business Secretary Vince Cable was today expected to confirm that the first trials of driverless cars would start in January 2015. But AA president Edmund King said that a recent AA/ Populus survey of more than 23,000 AA members showed that 43% did not agree that UK legislation should be amended to even allow trials of the technology.