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Nissan and Fiat marketing heads trade insults over 'visual pollution'

A war of words has erupted between Fiat and Nissan's marketing departments over their electric vehicle designs, the Leaf and the 500e. Matt Davis, head of Fiat product marketing, told Bloomberg News before the launch of its all-electric 500e at the Los Angeles show last week that "ugliness is probably one of the worst forms of pollution," seen as an indirect attack on Nissan's electric offering. The then 500e came under attack with Nissan criticizing the fact that it was created only to meet Californian emissions requirements.

SEAT Leon gets an update

SEAT Leon - Gets updated for 2009 [ad#ad-1] The SEAT Leon has been around for a few years now, and SEAT has decided it’s time for a facelift, so a revised Leon gets a debut at Geneva next month before appearing in showrooms in the Summer. SEATs, on the whole, are perceived as a cheaper alternative to a Golf, which is not a bad summation. Slightly cheaper materials, particularly noticeable on the interior plastics, differentiate the Spanish sibling from its German counterpart.

Nissan to open new studio in Beijing

After last week's announcement of leadership changes at Nissan's North American and European design centers, Nissan Investment Co., Ltd (NCIC), a Nissan subsidiary in China, today revealed plans to expand its global design resources with the establishment of a new design studio in Beijing. "With the addition of 20 designers, Nissan's new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia where the automotive industry continues to see robust growth," said Shiro Nakamura, chief creative officer and senior vice president of design and brand. "Locating the studio where our customers live and work allows us to best respond to their needs and design vehicles that exceed their expectations." Scheduled to open early in 2011, the studio in the Chao Yang district of Beijing will be the first design facility in China established by a Japanese automaker.