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VW pokes, winks, smooches its way to new car sales

Volkswagen launched its revamped consumer website on Thursday. It looks more like OK Cupid or Plenty of Fish or Match.com. Yeah, we’ve used a few, so what?

2013 VW Beetle Convertible: Price from £18,150

After a reveal in October, the New Volkswagen Beetle Convertible has debuted at the Los Angeles Auto Show and will cost from £18,150 in the UK. In fact, not only does the Beetle refuse to go away, it’s selling better than the ‘old’ Beetle ever did, with 230,000 Beetles built since the Beetle was revived eight years ago, only 100,000 fewer than the old Beetle sold in its 31 year history. And the new VW Beetle promises to be more appealing than the first iterations of VW’s revival of the Beetle, with their strapline for the latest model setting out its intentions clearly: ‘Less Flower – More Power’.

Design Services: Artware Concept and Dassault Systèmes

Concept cars are the creative work and the car manufacturers' future vision as expressed by their in-house design studios, but the physical sculpture, the one we see under the spotlight at motor shows, is often the work of design consultancies. It is at these independent studios that the conceptual study, sometimes even a simple sketch, is visualized into a life-size, running prototype. Artware Concept is not a novice in the field.