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Is the McLaren P1 order book about to close?

We’re hearing that McLaren is ready to close the order book for their P1 supercar before the specification – or the car – have been fully revealed. We’ve had the reveal of the P1 Concept – and seen it floating round the world as McLaren drum up potential customers with enormous bottomless pockets – and we’ve even seen the P1 on the move as McLaren shake down the development version of the P1. But so far we haven’t had the full specs of the P1 revealed and, as far as we can tell, McLaren hasn’t even divulged the full details of the P1′s power and performance to potential customers – no matter how wealthy they are.

Audi A5 DTM Concept Car (2011) first official sketches

This is Audi’s new DTM racer: as new rules and regulations are ushered in for the 2012 German Touring Car series, Audi has chosen to replace its highly successful A4 DTM with a race car based on the new A5 coupe. And it’s been unveiled just in time to steal a little thunder from BMW as Ingolstadt’s local rival reveals its first DTM challenger in two decades. So the Audi A4 DTM becomes the Audi A5 DTM?

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.