Dorman 615-175 Intake Manifold on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Kia Car Design Award winners announced in Beijing

The first Kia Car Design Award was successfully concluded on 20 May in Beijing, with Chinese student Li Bai being presented the prize for first place by Seon-Ho Youn, Vice President of Kia Design Center. Bai, from Tsinghua Academy of Fine Arts, became the first ever winner of the award for his Kia Rhyme Concept, described by Seon-Ho Youn as "a perfect combination of design and Chinese culture." Bai's luxury sports car concept was inspired by Chinese philosophy, which can be seen in the headlamp design that reflects the traditional Chinese Ba gua, or ‘Eight Diagrams'. These are eight diagrams used in Taoist cosmology that represent the fundamental principles of reality through three lines, each line either 'broken' or 'unbroken', representing either yin or yang.

David Brown’s Speedback is an Aston Martin DB5 for 2014 (video)

The David Brown Automotive Speedback (pictured) revaled ahead of Monaco debut Last month we revealed that the David Brown Automotive’s take on a classic, luxury British Sports Car would be based on the underpinnings of the Jaguar XKR, and we’d expected another classic E-type creation like the Lyonheart K being built by Envisage (as is the David Brown car). In fact, the David Brown Speedback – for that is what David Brown is calling his company’s creation – looks instead like a classic Aston Martin from the 1960s – think DB5 or DB6 – with perhaps a few hints of Maserati and Ferrari from the same era too. And it looks great.