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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Embattled Wagoner forced to quit as GM boss

By Ben Pulman Motor Industry 30 March 2009 11:34 Rick Wagoner has been forced to step down as General Motors chairman and CEO by US President Barack Obama, as a condition of the beleaguered automaker continuing to receive state aid. Wagoner was meeting with US government officials on Friday when the request was made for him to ‘step aside’. Wagoner had been GM president and CEO since 2000, and chairman since 2003 – his resignation ends a 31-year career with a company.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.