Dorman 77576 Interior Door Handle on 2040-parts.com

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Bring a Trailer: 1960 Alfa Romeo Giulietta

Our friends at Bring a Trailer are offering a gorgeous unrestored 1960 Alfa Romeo Giulietta Sprint Normale. The 65,000-mile California car is claimed to be “one of the most original 101-series Giulietta Sprints in existence today with all-original interior, mostly original paint, perfect gauges, factory engine-compartment components, no accidents, and straight chrome and trim.” Curiously, the engine and transmission were removed and rebuilt in 1975 but were never reinstalled. The car is now available in Monterey, Calif., for $23,500, so visit Bring a Trailer to get in touch with the seller and to view a lot more photos.

BMW – Set to be the UK’s favourite car!

BMW's ConnectedDrive will provide in-car weather forecasting and mapping [ad#ad-1] In a move that seems designed to pamper to the British obsession with the weather, BMW has announced that they are to fit Michael Fish in to new BMWs fitted with ConnectedDrive! Actually, they’re not really fitting Michael Fish as he’d probably get it wrong, but the new BMW weather forecast system is going to be able to supply weather forecast and precipitation data to drivers on the in-car screen. It’s inevitable that as the technology in cars becomes more sophisticated, and more cost-effective, we will get increasingly sophisticated systems at our disposal.