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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
MINI Beachcomber Concept revealed
Wed, 16 Dec 2009The Countryman-based MINI Beachcomber Concept Another month in 2009 and yet another MINI. When we reported last month on the MINI Rolls Royce Edition we reckoned that BMW had managed to produce a dozen new models of the MINI in 2009, although the number of new models and limited editions is so large we thought we might have missed one or two. But if we were right with the dozen models at that point you can now make that a baker’s dozen with the reveal of MINI’s latest creation – The MINI Beachcomber.
Audi to engineer next Porsche Cayenne
Fri, 10 Dec 2010Audi will develop Volkswagen group's Porsche Cayenne, VW Touareg and Audi Q7 large SUVs in the future. Currently, Porsche has responsibility for engineering the three models, which share the same underpinnings. The decision to transfer developement to Audi comes after Porsche was chosen instead of Audi to be the lead developer for large luxury sedans and sports cars within VW group.