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Audi at CES 2011

Audi will position itself as the leader in in-car electronics, is working on augmented reality head up and 3D cockpits displays, and has already integrated NVIDIA's very latest Tegra 2 super processor to power the HMI of the next A3. Those were just a few of the highlights from a keynote speech given by Rupert Stadler, Chairman of Audi, on the opening morning of the 2011 Consumer Electronics Show (CES) in Las Vegas. Stadler drove onto the stage in the E-tron Spyder concept last seen at the Paris auto show — here painted a fetching shade of deep red — together with CES founder and CEO of the Consumer Electronics Association, Gary Shapiro.

Peugeot Onyx concept [w/Gallery]

Peugeot has previewed its Onyx concept, set to debut at this month's Paris motor show, just days after the first teaser images were released. Very much a supercar in terms of its proportions and form, the Onyx is not the first time Peugeot's previewed super and super-sports cars in concept form, but the Onyx looks a lot more promising than previous efforts, from these photos at least. Conforming to the modern, eco-conscious supercar norm, the Onyx features a hybrid drivetrain - following in the footsteps of the BMW i8, Honda NSX and Jaguar CX-75.  Peugeot's stated aim is to push itself upmarket and become a more premium brand, so the Onyx could be read as a sign that the company feels it needs more of a 'halo' car in order to achieve that aim.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.