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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Ford Grand C-Max & C-Max – Frankfurt Catchup

Ford has revealed the new C-Max range in Frankfurt including the Grand C-Max (pictured). Two weeks ago we took the lid off the new Ford C-Max with the first pictures of Ford’s 2010 C-Max, which is the first car from Ford to be built on the next generation Focus platform (C-Segment Platform). With swooping, overgrown-coupe lines Ford has done a good job of injecting a bit of style and it’s Kinetic design language in to the new C-Max.

Driven: Toyota Aygo (2014)

When the original Aygo launched in 2005, it shared the A-segment with nine rivals, including its sister cars, the Citroën C1 and Peugeot 107. In 2014, there are 20 small city cars on the European market, placing extra pressure on the Aygo's designers to ensure it offers something unique and competitive. But while the design rethink needs to move the car forward, pragmatism dictates that a truly successful reinvention will ensure the Aygo also remains integrated with Toyota's line-up; it's one of the top sellers in Toyota's European portfolio, and a proven driver of brand loyalty.