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Ford to launch 25 new models in Europe in next 5 years

The new Ford S-mAx (pictured) is just one of 25 new Fords heading for Europe Ford of Europe has had a miserable time of late, with the European market in disarray as the Eurozone crisis continues to rumble and car buyers on the continent shy away from big ticket purchases. But, just as they did in the US, Ford are making plans to cash-in when the Eurozone economy improves in the coming years (not that that’s an absolute given) and are going to ready with a raft of new models to tempt mainstream buyers when economies start to grow and car finance becomes a realistic option for more once again. Barb Samardzich, Ford’s head of product development in Europe, says Ford are planning to make their portfolio of products the best ever in anticipation of a recovery, with a huge 25 new models launching over the next five years, and they will be additions to the Ford line-up or new generations, not variants.

Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.

Maserati SUV & two new Maserati Quattroportes confirmed

'Baby' Maserati Quattroporte Maserati are about to be the recipients of some of the benefits (if you care to see them as such) of the input of Chrysler, with a Maserati SUV and two new Quattroportes planned to replace the current Maserati Quattroporte over the next few years, thanks to the availability of Chrysler’s platforms and engines. Revealing plans to increase Maserati sales almost ten fold – from under 6,000 a year to over 50,000 – Sergio Marchionne has said Maserati will introduce two new cars to replace the ageing Maserati Quattroporte. It’s felt that the current Quattroporte falls between two stools – it’s too big to be a proper drivers car and too small to be a proper chauffeur car.