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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

First Sight: Peugeot 1007

Peugeot has revealed first details of the 1007, which it hopes will change the way small cars are perceived and experienced - "as did the introduction of the hatchback in the early 60s". The 1007 was previewed in the form of the Sesame concept at the 2002 Paris Motor Show. The small car 'B' segment accounts for more than 35% of the European market and is expected to grow by 17% over the next ten years.

Hong-ik University Degree Show 2010

2010 saw the students of Korea's Hong-ik University showcase their interpretations of ‘Stimulating urban lifestyles'. The 12th annual degree show at the University centered on creating a ‘Whole new, different kind of urban vehicle.' 18 final year transportation design students took on the brief, with underlying themes such as crash safety, versatility and the ability to adapt the vehicle to suit varying driver needs appearing throughout the students' work. Trigon Jaewook Yoo Yoo's thinking behind this Honda branded concept is the freeform surface.