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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

BMW X4 to launch at New York Auto Show in April

BMW X4 to launch at New York Auto Show in April The surprising success of the coupe version of the BMW X5 – the BMW X6 – made it highly probable that BMW would pull a similar trick with the X3 by building a coupe version of their smaller SUV. That probability became a certainty when BMW revealed a the BMW X4 Concept at the Shanghai Motor Show, looking just like an X6 on a boil wash. Although BMW didn’t give any major details about what goes under the X4′s bonnet, it’s safe to assume the X4 will come with a similar engine lineup to the X3, an interior that’s also similar and a price point that’s a bit higher.

Lamborghini going Green

Lamborghini has committed to reducing their CO2 footprint by 35% by 2015 We’ve seen luxury marques such as Bentley reveal bio-fuel cars, and Ferrari is working on a number of initiatives to reduce its emissions. And now its the turn of Lamborghini to let us know the direction they’re heading. To be fair to Lamborghini, they are already heading down a lower emissions route.