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Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

Coventry University design graduates develop iconic youth car

Three graduates from the Coventry University MA Automotive Design course have created an iconic vehicle for the year 2020. Kazunori Inomota, Edward Stubbs and Mujammil Khan-Muztar designed the Rebel concept, a project that began in March this year, to incorporate aspects of Japanese 'Harajuku' gangs - where teenagers create their own fashion to deliberately try to stand out from their peers - and Toyota's youth-oriented Scion brand. Drawing styling cues from the Scion xB and the Ford SYNus concept unveiled at the 2005 NAIAS in Detroit, the Rebel concept is about social interaction, functionality, and the relationship buyers have with personalized products.

One Lap of the Web: Bugatti state of mind

-- Last week, we looked at the new Bugatti exhibit at the Mullin Museum, which taught us more about Bugatti in an afternoon than the last three years of idly flipping through Pebble Beach programs. Having thus immersed ourselves in the House That Ettore Built, we'd really like to drive to work in a faithful Type 35 replica by the aptly named Pur Sang, which Mark Dixon of Octane drove for his 140-mile commute. "You need to keep the revs up while the engine clears its throat and warms its plugs," he writes.