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Brawn GP Virgin deal confirmed

Richard Branson celebrates the Brawn GP win at Melbourne. [ad#ad-1] According to Sports Pro Magazine, the Virgin deal to sponsor Brawn GP has been confirmed for the rest of 2009 on a race by race basis, but in 2010 Virgin will be stumping up for a full year of sponsorship. Good news for Ross Brawn and the team.

Mini at the Salone del Mobile, Milan

Mini is using this year's Salone del Mobile in Milan to showcase its 'flair for design.' As with previous years, Mini will be using sites at Milan's Università degli Studi and the Triennale Design Museum for its installations that highlight the brand's 'Creative Use of Space' philosophy. The running theme between the two works is the progression of the brand, from its roots, through to the future of mobility. The Università degli Studi instillation is entitled 'Mini Sintesi' and was initiated by Italian design magazine INTERNI under the watchful eye of Gilda Bojardi.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.