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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Vauxhall: Ellesmere Port plant saved – 700 new jobs created

Vauxhall Ellesmere Port - Saved General Motors is to keep Vauxhall’s Ellesmere Port open, move to three shift working and create 700 new jobs. The overcapacity of mainstream car manufacture in Europe as the market becomes ever more polarised between premium and budget cars – squeezing the middle – means car maker having to rationalise their output. Many thought that could mean the end of Vauxhall’s Ellesmere Port as GM sought to stem its European losses (around £2 billion in the last three years), especially as it is easier to close plants and lay off workers in the UK than in mainland Europe.

Infiniti JX Concept finally revealed at Pebble Beach.

Infiniti JX Concept finally arrives at Pebble We’ve managed to stick with all the teases we’ve seen for the Infiniti JX, or at least from then second JX tease onwards. Despite terminal boredom by the end. So it seems fitting that we should bring you the Infiniti JX in all its glory now it’s finally arrived at Pebble Beach.