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Formula E Spark-Renault electric race cars arrive with the teams at Donnington
Mon, 19 May 2014The 10 Formula E cars arrive at Donnington No one knows if the Formula E experiment – an ‘F1′ Grand Prix series for electric racing cars – will garner the same sort of interest as its ICE counterpart, but with the first Formula E race scheduled for Beijing in September we’ll soon find out. Ahead of that debut race, Renault and Spark Technologies has delivered the teams their cars – all the same Spark Renault SRT_01E – to the Formula E base at Donnington. After a series of tests at a variety of circuits earlier this year, the Spark Renault SRT_01E passed all its final systems and architecture tests, which has allowed this first batch of the final series cars to be delivered for the teams to practice ahead of the race.
James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.
Concept Car of the Week: Pontiac Banshee (1964)
Fri, 22 Aug 2014In 1964, the Pontiac Motor Division was headed John DeLorean, who would go on to become one of the automotive industry's most divisive figures. He believed that Pontiac needed a compact, exciting car to compete with the newly launched Mustang and approved funding for the experimental Pontiac two-seat sports-car program, codenamed XP-833. Inspired by another GM show car, the rear-engined Corvair Monza GT from 1963, the lines of the XP-833 were a perfect example of the Coke-bottle bodystyle: long hood, short deck and sweeping fender curves.