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Peugeot designers showcase 208's attributes
Tue, 22 Nov 2011Peugeot's all-new 208, which will replace the 207 in the Spring of next year, is an important car for the French firm. With a more dynamic design than its forebear, the new 208 is both lighter and smaller than its predecessor, aiming to embody ‘the principles of agility and efficiency', Peugeot claims. In the video to the left head of design Gilles Vidal and designers Pierre Authier, Anna Costamagna and Sylvain Henry talk us through some of the key design elements of the new B-segment car.
Top Hyundai UK Dealers honoured
Thu, 06 Dec 2012Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.
2011 / 2012 Mercedes SLK Revealed
Thu, 13 Jan 20112011 Mercedes SLK finally gets an official reveal. Sort of. To be honest, we’d expected Mercedes to be forthcoming on the new Mercedes SLK a little before now.