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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Arash AF-10 – almost ready

The Arash AF-10 seems finally close to production Arash Farboud likes the idea of making supercars. He was responsible for the Farboud GTS which eventually became the Farbio, and he’s been busy working on his new creation – the Arash AF-10 – for the last three years or more. Finally it looks as if the the AF-10 is almost ready to go with the release of a fair amount of detail and some price estimates.

Mercedes Ener-G-Force: The shape of SUVs to come

The Mercedes Energ-G-Force, which will debut at the Los Angeles auto show, could be the shape of Mercedes SUVs to come--if you like it. “If people really like it and reaction is good then yeah, we might have to think of making it happen in reality,” said designer Huey Lee, who was part of the team that penned the Energ-G-Force at Mercedes' Advanced Design Studio in Carlsbad, Calif. Metalcrafters built the carbon fiber composite roller you see here.