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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Mazda 2 and Mazda Hakaze

By Ben Whitworth Motor Shows 08 March 2007 09:15 Lighter and smaller - now there's a change Mazda drew in the Geneva crowds with two key show cars – its sprightly new Mazda 2 supermini and the radical Hakaze crossover concept. In a world that’s piling on the pounds, the Mazda 2 bucks the trend – it’s smaller in all directions and weighs a full 100kg less than the outgoing model. The result is better emissions and economy, tidier handling and punchier performance, according to the spec sheet.

Donato Coco Appointed Director of Design for Lotus Group

After his non-publicized departure from Ferrari earlier this year, in which Flavio Manzoni was appointed to take his place, Donato Coco has now resurfaced. Lotus has announced Coco's appointment to Director of Design for Group Lotus starting January 4, 2010. In this newly created role, Coco, an Italian national, will lead all Lotus Design activities for Lotus Cars and Lotus Engineering.