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Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

Electric BMW 1 Series Concept ActiveE Revealed

The BMW 1 Series ActiveE Concept BMW are ramping up their foray in to electric cars with the reveal of the BMW 1 Series Concept ActiveE which will show at the Detroit Motor Show in January, and takes the company a step further along the electric car line than the MINI E. The starting point for public trials of BMW’s i-Project (for ‘Public Trials’ read ‘We’ll get the punters to suss the problems’) was the front wheel drive MINI E which is out playing on the roads in a limited lease programme in the UK, Germany and the US. The programme has not been without problems including charging issues and poor range, but BMW are quite upfront about this being about seeing how the electric cars work in the real world.

Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.