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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Volkswagen's de'Silva aims for positive influence on Porsche styling

Volkswagen Group design director Walter de'Silva hopes to add "something positive" to the design of Porsche's new models, beginning with the Cajun SUV. Porsche AG is set to become Volkswagen AG's 10th brand and Porsche design director Michael Mauer now reports to de'Silva, along with the heads of the styling centers of the other VW group brands such as Skoda, Seat, Bentley and Lamborghini. De'Silva said he has just started working with Mauer and their relationship is off to a good start.

Volkswagen Neeza concept

By Phil McNamara/Georg Kacher First Official Pictures 20 November 2006 09:00 VW Neeza concept: the lowdown Volkswagen is developing a Ford S-Max rival – and this Neeza concept gives a clue to its thinking. Designed in China and unveiled at the Beijing motor show, the Neeza is a five-seat crossover MPV. And that's the exact concept that's under development by Volkswagen's R&D team, with a launch target of 2009.