Audi A3 saloon gets the Ricky Gervais treatment for USA (video)

Ricky Gervais (pictured) fronts a new advertising campaign for the Audi A3 in the USA Audi of America has launched an advertising campaign for the new Audi A3 saloon featuring Ricky Gervais and a soundtrack of Queen’s ‘We are the Champions. Which doesn’t seem the most logical fit. But it seems the theme of the new Campaign for the A3 is ‘Uncompromised’, and Ricky Gervais – especially with his hosting antics at the Globes – is considered a man who sticks to what he believes, without compromise.

Honda To Debut Sporty Concepts At Festival Of Speed

VISITORS to this year’s Goodwood Festival of Speed in June will be able to get up close and personal with two racy concept cars from Honda. The Japanese firm is using the popular event to showcase its forthcoming Civic Type R hot hatch and second-generation NSX supercar ahead of a 2015 launch programme. As well as getting up close with the new concepts, visitors will get the chance to race them – with the Honda stand turned into a miniature race track for budding drivers to compete with special-edition remote control models.

CDN-GM/PATAC Interactive Design Contest 2013 launched

After the overwhelming success of its European and North American interactive design competitions, GM and Car Design News are excited to announce the launch of their first competition exclusively for the Chinese market, the CDN–GM/PATAC Interactive Design Competition China. According to Bryan Nesbitt, Vice President of Design at GM International Operations, "We are excited about the potential regarding a China-dedicated competition. Design is the initial product differentiator in the automotive retail space, so demand for top design talent will continue." This is a great opportunity for young designers who are currently enrolled as students of Chinese universities to showcase their work on a global stage.