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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Jaguar XJ_e PHEV Plug-in Hybrid wins RAC Awards

The Jaguar XJ_e PHEV plug-in hybrid has won the RAC ‘Most Energy Efficient Luxury Car Prototype’ and ‘Technical Panel’s Award of Merit’. This year, Jaguar rolled out its experimental hybrid XJ – the Jaguar XJ_e, which we saw at this year’s Goodwood Festival of Speed – which managed to win the award for ‘Most Energy Efficient Luxury Car Prototype’ and also grabbed the Technical Panel’s ‘Award of Merit’ for its clever tech and frugal transit. Jaguar entered three XJ_e PHEV experimental cars in to the FCC, which managed to do the Brighton to London run on just 1.2 litres of petrol and 11kWh of electricity which adds up to an mpg of around 125mpg.

Mercedes Fascination concept – the new E-class coupe

By Tim Pollard First Official Pictures 11 September 2008 00:01 Take note of the new Mercedes-Benz Fascination concept car, revealed today. This is no mere Merc Paris frippery – it's the first official look at the new 2009 E-class. And, more specifically, the new E-class coupe, as the next CLK will soon be known.