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Mercedes Concept Coupe SUV is the new Mercedes ML Coupe (MLC)

The Mercedes Coupe Concept SUV (pictured) will debut in Beijing Cars UK reported back in 2011 that a Mercedes ML Coupe (perhaps the Mercedes MLC) was in the planning to take on the BMW X6, and Mercedes confirmed as much when they revealed will build a fifth model at its US plant in Alabama. Mercedes plan to start building their fifth model in Alabama in 2015, and today’s reveal of the Mercedes Concept Coupe SUV – which will debut at the Beijing Motor Show – is the first public step on the way to a coupe version of the M-Class – and the battle to steal sales from the BMW X6. Mercedes aren’t saying much about the Concept Coupe SUV, but they do say it’s a sportily-styled coupe SUV and provide a first look at a series production car expected next year.

NHTSA funds development of alcohol-measuring start button

The National Highway Traffic Safety Administration awarded Takata-TruTouch some $2.25 million to continue to develop its In-Vehicle Alcohol Detection test, the company said. Takata, a safety and technology company, and TruTouch have created a vehicle start button with an integrated infrared sensor that can measure your blood-alcohol content. If the reading exceeds legal limits, the system can disable the starter.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?