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Design Development: Kumho Epoch concept

The Epoch project is a concept you wouldn't normally expect from a tire manufacturer. Inspired by the company's success in this year's Le Mans 24 hour race, Kumho decided to employ its conceptual abilities to create their version of an environmentally-friendly Le Mans car of the future. Designed around innovative tire technology, the 'blue sky' Epoch eco-friendly racing car is the first in a series of concept vehicles set to be developed by Kumho over the next few years.

Winners named in teen-safety video contest

Sometimes, the best way to get a teen's attention is to let another teen do the talking. Especially when it involves a subject such as driver safety, which many teens tend to tune out as just another lecture from parents. Tire maker Bridgestone Americas adopted the teens-talking-to-teens philosophy in 2006 with its Safety Scholars video contest.

Toyota Yaris Hybrid will cost under £15,000

The Toyota Yaris Hybrid will cost less than £15k Toyota has announced that the 2012 Toyota Yaris Hybrid will cost ‘under’ £15,000, with first customer cars arriving in July. Unlike much of the rest of the world, the UK is not getting the more compact Prius C. Instead, we have a much better option – the Toyota Yaris Hybrid – which we now know will cost ‘under’ £15,000.