Dupli-color Dc 51502 - Spray Paint - General Purpose Colors, Flat White on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Mazda Kiyora concept

Mazda has released these images of the Kiyora compact urban concept car the automaker will reveal at the 2008 Paris Motor Show. Based on an all-new platform designed to maximize weight reduction, the Kiyora is claimed to represent the harmony between driving pleasure and environmental and safety features. Meaning 'clean and pure' in Japanese, the concept of 'Kiyora' helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme.

Kode 7 and Kode 9 sports cars star at the Tokyo Motor Show 2013

One of the best things about being at an international motor show in person is coming across amazing cars you didn’t even know existed – and here at Tokyo 2013, the very best examples of this are the Kode 7 and Kode 9 on the Ken Okuyama Design stand. Absolutely stunning – but that’s hardly a surprise given the man responsible also designed the Enzo Ferrari. The Kode 7 – an evolution of the ko.7 that debuted in Geneva 2008 – appears in Exclusive (silver) and Clubman (red) guises as a lightweight track toy.